(exclamation marks make me happy!)
This is not a guide on how to get thousands of viewers, infinite money or t-shirt deals with District Lines. This post is about ‘writing’ a blog, not ‘improving’, ‘reviewing’ or ‘popularising’ it; the latter three things I can safely say I have never done on this site, whereas I do the former every day – essentially, this post will deal chiefly with motivation and inspiration.
1) Pick a general theme
This is of upmost importance if you want to write more than four posts; to be able to write for a long period of time, you need to have a suitably wide base of material to talk about; my blog is not egotistically, but practically, named – I write about stuff relevant to myself, which is quite a lot of things.
I don’t see a problem with writing a sport or fashion blog, it can be done, but don’t make it too specific; two of my friends have blogs about the Arsenal and Sunderland football teams respectively – one no longer exists and the other is updated very irregularly, as not much or note has happened to Sunderland in the last month or so. Football blogs would be fine for these guys, but such specific titles limit the content they can discuss.
2) Make your own damn schedule
The problem with writing a blog about one team is also shown here: you can only relevantly write about that team once a week, when they play, without getting into Gary Neville-style hyper-analysis of everything that’s happening to the team on a daily basis; Neville is paid for his depth of criticism, so it’s frankly pretty sad if you’re going to those same lengths he is for no tangible reward.
Having a blog about yourself, or some other appropriately broad topic, means you can write whenever you want; for me, it’s daily, for you, it could be monthly. This means that the blog becomes very personal, as you decide when you’re going to write, rather than feeling obliged to react to a certain event because it’s relevant to your blog title.
3) Bloggers are people too
Answer peoples’ comments and do other such social things; it’s a Hell of a lot easier to write regularly if you’re confident there’s another human being on the Internet that considers you of greater importance than a one-liner at the top of a blog, who will, if not read all of your daft posts, at least talk to you about posts they’re interested in.
4) Do or do not, there is no try
Everyone says this, so I’m gonna say it less politely: just post the damn piece you indecisive egotist, who is perpetually jumping to the conclusion that anyone who reads the post will judge you negatively as a person, and will somehow end up being your boss in a few years time.
Let’s be honest dude, your first few posts (or first few months of posts) are gonna get about 6 views between them, so it’s incredibly unlikely anyone of any importance in your life will read that first poorly-written piece, and no-one outside of the Ku Klux Klan (or myself for making that judgement) is judgemental enough to determine your character based on one post; my first post was about soap for Christ’s sake, and at no point have I been dismissed as a sensually-deprived loser with a soap fetish.
The important bit of writing is to write, because from there, self-improvement can exist and self-confident can grow, both of which are incredibly important characteristics to function in any society. So go forth and post.
5) This guide sucks
In light of my comments about blogs needing to be inherently personal to ensure constant material to write about, don’t listen to this post. Ultimately, your blog is about you, so I’d advise doing whatever the Hell you want with it, and deriving fulfilment from it however you want: if daily posts are you thing, go for it, but if you prefer to write about incredibly specific things on an incredibly irregular basis, do that – it’s about what you enjoy writing about.